The study examines whether the use of Anglicisms in advertising is primarily based on intentional effects and arrives at a contrary conclusion: In particular, economic motives can play an important role in the use of Anglicisms in advertisements. Through a theoretical section on significant linguistic and economic aspects, the study identifies potential motives for the use of Anglicisms and then tests their actual relevance in advertising through empirical analysis. The investigation avoids purely subjective interpretative approaches and relies on objective analytical criteria. The inclusion of the theoretical background of advertising is of particular importance.