The liberalization of the insurance market has led to an enormous variety of products. Customized insurance coverage has become possible; however, the customer must first identify the right product. It is also the responsibility of the insurance broker to assist the customer in this process. With the EU Insurance Mediation Directive, member states are required to enact national regulations that include specific information and advisory duties for insurance brokers. This work examines how the provisions of the directive should be understood and how they should be implemented into German law. The author also comments on the implementation proposals developed within the framework of the German legislative process.