Marketingstrategien für Innovationen
German, Diana Grosse, Enrico Weyh, Robert Ullmann, 2007More than 10 pieces in stock at supplier
Product details
The launch of new products is associated with high risks. On one hand, the market volume can be misjudged. On the other hand, the marketing tools such as price, product design, distribution channel, and advertising can be incorrectly determined. The case studies printed in this book allow students and practitioners to conduct and practice all planning processes related to the development of a marketing concept.
Language | German |
Author | Diana Grosse, Enrico Weyh, Robert Ullmann |
Year | 2007 |
Book cover | Paperback |
Item number | 7567554 |
Publisher | Peter Lang |
Category | Reference books |
Release date | 1.2.2018 |
Language | German |
Author | Diana Grosse, Enrico Weyh, Robert Ullmann |
Year | 2007 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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