Seasonal vegetables from the organic store, car sharing, and green electricity: Consumers who consciously strive to meet the ideals of sustainability pursue ecological and social principles through their purchasing and lifestyle choices.

In her dissertation, the author intensively addresses central questions regarding sustainable consumption and sustainable lifestyles in Switzerland. This is explored in the areas of nutrition, housing, and mobility, as consumers can exert significant influence at the individual level in these domains. The LOHAS serve as an example, representing both individuals and a group committed to the Lifestyle of Health and Sustainability. The author investigates their expectations for sustainable consumption through numerous interviews, focusing on perceptions, behaviors, and contradictions in consumption patterns. These are often attributed to individual factors, structural conditions, and prevailing conventions. The LOHAS thus contribute to a better understanding of a broadly effective claim for sustainable consumption and sustainable lifestyles.