Whether cities, squares, or regions: places compete for residents, businesses, skilled workers, and travelers, seeking talent and investments. In this competition, which is about nothing less than the future viability of places, the factor of 'brand' plays an increasingly important role. But how do places become strong brands? How can spaces gain appeal and evoke emotions - how can places captivate people? There are no patented recipes for this. However, this book aims to provide you with the opportunity to generate knowledge, gain ideas and inspiration, and thus create impulses for your own work. In addition to exciting case studies, you will find fundamental contributions to the strategy and management of place brands.