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Placement and presentation of media in libraries

German, Natalie Fischer, 2011
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Product details

The significant influence of the atmosphere in the library on customer behavior necessitates the targeted use of the marketing tool of library design. The book highlights customer demands and outlines the important elements of media placement groups, particularly for temporary placements, placement locations, and types of placement, as well as inventory carriers, signage, and decoration, which provide the library with individual design options. Through the presentation of implementations in libraries and bookstores, along with numerous examples, illustrations, photos, and floor plans, the book has a strong practical relevance.

Key specifications

topic
Social sciences
Language
German
Author
Natalie Fischer
Year
2011
Number of pages
247
Book cover
Hard cover

General information

Item number
8953961
Publisher
Mons
Category
Reference books
Release date
13.6.2018

Book properties

topic
Social sciences
Language
German
Author
Natalie Fischer
Year
2011
Number of pages
247
Book cover
Hard cover

Product dimensions

Width
169 mm

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