"The future belongs to those who prepare for it today." Malcolm X (1925-1965) Even though Malcolm X could not have imagined the possibilities the internet would offer for interaction and communication in today's world, his quote is still guiding. Professional and functional websites will gain even more importance in the future and will significantly contribute to the economic success of companies. This book serves as a guide for small and medium-sized enterprises in planning a professional web presence. It addresses the great economic significance and unique characteristics of this group of companies. Furthermore, numerous aspects that must be considered during the planning process are highlighted, including the individual goals a company can pursue with its web presence.