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" Seth Godin may be the ultimate entrepreneur for the information age."

• BusinessWeek

"It's easy to see why people pay to hear what he has to say."

• Time

"Embarkable."

• Annie Duke, world poker champion, author, and talk show host

"Rut reversing."

• Sarah Jones, playwright

"Essential."

• Jill Greenberg, photographer

Author Information
Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog.