Everything about school PR for beginners - compact, professional, and understandable. Declining student numbers, the media's strong interest in education, and the importance of a good school profile - there are many reasons why schools are more committed than ever to maintaining a positive public image. This book supports teachers and school leaders in this task: with simple guidelines and plenty of journalistic expertise. Because those who understand the working conditions and desires of the media also know what matters in PR work. The book provides practical tips and tricks, such as for press releases, PR photos, or school logos. The good news is that successful PR for schools doesn't have to cost a lot of money or time - this refreshingly written book proves it!.