To what extent is it legitimate or even necessary to participate in political discourse? Political consulting is gradually establishing itself in Germany as an independent profession. Just as in other Western democracies, the boundaries between parties and associations are increasingly blurring here as well. As a result, individual interests are coming to the forefront in the political arena. This book provides insights into the craft of political communication. Tools and campaigns illustrate the professional shaping of the political environment. Experiences and assessments from political decision-makers and lobbyists offer a glimpse behind the scenes of interest representation.