In this book, Thorsten Szameitat presents practical solutions that have proven effective in real-life scenarios. It serves as a guide and a well-researched resource with practical case studies, which can successfully assist advertising brokers in developing new, truly individualized customer concepts that provide the customer with noticeably more value for their money. Thorsten Szameitat knows what he is talking about. He is a true expert and advertising professional. This book is recommended for anyone interested in professional advertising. In terms of preparation and customer orientation, it is also advisable for any online marketer. A treasure trove for those working in the field of advertising marketing.