This is how you get what you want! Time and again, you find yourself in situations where you want to influence others in their behavior. Your client should sign the purchase agreement, or your child should learn vocabulary. No matter how: others should be convinced by us and finally say yes. But how do we get them to do that? Social psychologist and master of influence Robert Cialdini has figured it out: The most persuasive negotiators win the deal even before the actual conversation takes place. This eye-opening book shows how they do it and how you can succeed as well.