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Webs of Influence: The Psychology of Online Persuasion:The secret strategies that make us click

English, Nathalie Nahai, 2017
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Product details

As the majority of commercial transactions now take place online, businesses of all shapes and sizes are facing unprecedented competitive pressure to acquire and retain new customers.

In this second edition of "Webs of Influence," Nathalie Nahai brings together the latest insights from psychology, neuroscience, and behavioral economics to explain the underlying dynamics and motivations behind consumer behavior.

This book shows you how to apply specific principles to enhance your marketing, products, and websites, allowing you to interact with your customers in a more meaningful way.

Key specifications

Subtopic
Marketing
Language
English
Author
Nathalie Nahai
Year
2017
Number of pages
304
Book cover
Paperback

General information

Item number
7883169
Publisher
Prentice Hall Intern.
Category
Reference books
Release date
9.2.2017

Book properties

Subtopic
Marketing
Language
English
Author
Nathalie Nahai
Year
2017
Number of pages
304
Edition
2
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,3 kg
Climate contribution
EUR 0,12

Product dimensions

Height
234 mm
Width
154 mm
Weight
387 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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