The book "Proactive Companies" by Springer offers an in-depth analysis of why some companies are more successful than others. The authors, L. Araújo and R. Gava, present an innovative model for market orientation that helps organizations recognize and respond to changes early, before they are forced to take action. This academic book is aimed at professionals and students in the fields of business and law, providing valuable insights into the strategies that companies can employ to enhance their performance and remain competitive. With a paperback cover and a publication date of 2012, it is a significant work for anyone engaged with market dynamics and corporate management.