Product names are characterized by linguistic innovation, formal and semantic diversity, multifunctionality, and ubiquity in everyday language. Despite the high relevance of commercial names in general, technical, and advertising language, product onomastics remains a largely neglected area of research, particularly in Romance studies. The focus of the study is on the (morpho-)typological and functional description of Italian product names. The systematic corpus analysis is based on over 5,000 commercial names from the household appliance industry. This allows for the identification of a wide range of morphological and semantic naming patterns. Additionally, the interdisciplinary work presents important theoretical foundations for applied onomastics in the field of commercial names.