The framework for offering products and services has changed dramatically. This includes digital transformation, demographic shifts, regulatory requirements, and more. In addition to developing innovative solutions, reviewing the value chain, and dynamically adjusting business models, the customer is increasingly becoming the strategic success factor in performance development. Therefore, a consistent customer-oriented management of products and services is becoming more important for companies. The book provides a comprehensive overview of the fundamentals of effective and efficient product and service management for businesses. It focuses on the following areas: conceptual and theoretical foundations of product and service management, strategic orientation, and operational aspects.