Customers now have a wider selection of products than ever before. Companies need to come up with innovative strategies to stand out to customers: quality, marketing, distribution, and price—all of these factors must be monitored by a product manager to ensure the product's success. Brian Lawley and Pamela Schure cover all aspects of product management: the planning strategy as well as the complete product lifecycle from market readiness to market exit. They explain how to develop initial product ideas and how to conduct customer and market analyses. Additionally, learn how to lead teams and motivate them to achieve peak performance. Become a successful product manager, launch new products, and increase your revenue.