Discover new customer potential, plan strategically, and take individualized approaches—this requires courage, flexibility, and creative ideas. For many salespeople, acquiring new customers is therefore a daunting task. However, you can achieve outstanding results by overcoming these barriers in acquisition. Wolf W. Lasko and Peter Busch, both renowned consultants and trainers, demonstrate in "Professional Customer Acquisition" how you, as a salesperson, can develop eight key acquisition skills and effectively apply them depending on the customer and situation, as well as which ten principles will help you persuade with charisma and gain trust. New in the 3rd, revised edition: How to identify decision-making structures and internal connections within the client company, recognize the hidden agenda, and leverage this knowledge to your advantage. An original, immediately applicable guide with plenty of insights.