Advantages About the work Real estate companies are currently under pressure in many ways: competition is fierce in many places, property acquisition is becoming increasingly demanding, especially in the big cities, the legal framework is becoming more and more difficult (for example, due to the Bestellerprinzip and the right of withdrawal), PropTechs are trying to gain market share, and customers are placing higher demands on the real estate company. Against this background, the handbook helps brokers, developers, project developers and property managers to successfully face these challenges and optimize their marketing. The aim is to use professional real estate marketing to avoid high acquisition costs, expensive sales advertisements without target group orientation, inefficient online marketing, many useless brochures and exposés sent out, and too many viewings with the wrong prospective customers.