This pocket guide by Peter Huber is an easily understandable and practical introduction to the efficient use of ChatGPT, CompanyGPT, Gemini, Copilot, and more. It is specifically tailored to the everyday work environment and language of sales and marketing. In addition to an introduction to the topic of artificial intelligence, the book presents numerous application areas that directly stem from the daily lives of sales professionals. These case studies include over 30 prompt examples that can be easily customized, as well as fascinating background knowledge from sales, management, and neuroscience. With this knowledge, it is possible to quickly and easily dive into the world of artificial intelligence. Contents: Asking AI the right questions: the basics of prompting, definition and distinction between AI chatbot and prompt, prompt examples for more success and less stress in daily sales, effective communication: emails, social media posts, negotiating in difficult situations, new perspectives in sales: succeeding in competitive markets, objection preparation, proposal presentation, cross-selling strategies.