You think you are a reasonable person. Wrong. Your brain is driven by reflexes, primal fears, and ingrained patterns - and that is exactly what others exploit when it comes to power, money, or influence. Vera F. Birkenbihl shows you how to free yourself from this manipulation trap. Why your mind is often just an embellishment of your reptilian brain. Why pressure always creates counter-pressure - and why smart negotiators do not fight, but skillfully steer. This book is your toolbox for persuasive negotiation, without cheap tricks, without empty phrases - but with real psychological knowledge that works immediately. After reading this book, you will: · Dominate every negotiation - both professionally and privately. · Hear "no" and still win. · See through people before they trick you. · Never sell yourself or your ideas short again. Forget about harmony talk. Negotiations are a game - and one that you will start winning with your head from now on.