Public Relations als Machtmanagement
German, Jan Lies, 2012More than 10 pieces in stock at supplier
Product details
Power management as a component of the modern economy is a topic that has been insufficiently discussed in the field of economics. Jan Lies addresses the current scientific debates and develops an evolutionary economic theory of public relations as a tool for corporate power management. Public relations, as part of corporate communication, has a special function, as it plays a significant role in the establishment and maintenance of a company's power, thereby contributing continuously to the evolution of organizations.
topic | Social sciences |
Language | German |
Author | Jan Lies |
Year | 2012 |
Number of pages | 528 |
Book cover | Paperback |
Item number | 7613583 |
Publisher | Springer |
Category | Reference books |
Release date | 2.2.2018 |
topic | Social sciences |
Language | German |
Author | Jan Lies |
Year | 2012 |
Number of pages | 528 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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Source: Galaxus- 1.Rheinwerk0 %
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Source: Galaxus- 56.Orell Füssli1,1 %
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