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Publizistik- und Kommunikationswissenschaft

German, Heinz Pürer, 2014
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Product details

A textbook and manual that outlines the field of journalism and communication studies and introduces its fundamental concepts, namely communication, mass communication, and computer-mediated communication. It then covers the most important teaching and research areas in depth. Finally, an overview of the key methods of empirical communication research, such as surveys, content analysis, observation, and experimentation, is provided.

Key specifications

Language
German
Author
Heinz Pürer
Year
2014
Number of pages
598
Book cover
Hard cover

General information

Item number
7565851
Publisher
UTB
Category
Reference books
Release date
1.2.2018

Book properties

Language
German
Author
Heinz Pürer
Year
2014
Number of pages
598
Edition
2
Book cover
Hard cover

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