This book is aimed at anyone who wants to help their company or organization achieve a successful presentation, whether as a speaker, speechwriter, or communications manager. It briefly and concisely illustrates how effective speech management optimally connects key points - conception, writing, presentation, and organization of speech production. The author explains the fundamentals of successful speech management, which can be used to leverage the speech as a powerful communication tool: from the idea through the arrangement of content and specific formulations to memory exercises and the actual performance. For the first time, the author also explains the workings of crowd-ghostwriting, a method of speech production he invented. Additionally, he encourages valuable exercises and provides inspiring food for thought.