Mascha Kaléko (1907-1975) is once again regarded as one of the most popular German-speaking poets today, after having been long forgotten. Although her poetry collections sell in high numbers, there is a lack of contemporary literary scholarship addressing her complete works, which reflect the fragmentation of the Jewish poet caused by flight and displacement in her three places of influence: Berlin, New York, and Jerusalem. Often referred to by critics as the "daughter of Tucholsky," "sister of Ringelnatz," and "female Kästner," Mascha Kaléko always maintained her literary independence. However, as a trained copywriter from the Berlin Reimann School, she did not miss the opportunity to leverage comparisons with successful male authors as a brand within the attention economy. Kaléko's authorship.