The demographic change in industrialized countries is leading to a future with fewer well-qualified skilled workers and managers of working age. This shortage will result in a War for Talents. The few highly qualified individuals will have increasing bargaining power. Companies must increasingly present themselves as attractive employers and compete for the favor of potential, current, and former employees. Particularly, young skilled workers and managers from Generation Y are hardly recruitable through traditional means. Instead, companies need to attract skilled workers and managers through social media, promote talents, communicate credibly, and offer interesting challenges. Sonja Salmen, a professor of e-strategy and social media management, along with experts Bastian Bieber and Henner Knabenreich, who specialize in alternative strategies for employee recruitment, illustrate this.