We are currently experiencing an economic upswing that seemingly cannot be slowed down by climate catastrophe, Brexit, or Trump. The only question is: how much longer? Even the greatest optimist must realize that no upswing lasts forever. However, at the moment, thoughts in the success-oriented companies are focused on immediate concerns such as accelerated process handling or clinging to outdated product concepts and traditional marketing rules. This satisfaction trap prevents a view of the impending upheavals: which business model will survive when half of all standard tasks are digitally replaced? Edgar K. Geffroy urgently calls for companies to address a future strategy now - tomorrow it could simply be too late. He demonstrates how only dissatisfaction can lead to greater customer loyalty and sustainable business models.