The quality of your communication determines your professional success, your satisfaction and also your happiness in life. Communications expert Dr. Roman Braun illustrates how easy it is to use the power of rhetoric to your advantage. What is decisive is how you present your qualities, resolve conflicts and build relationships. In his book he presents proven rhetoric know-how from the last 2,500 years, from Aristotle to Hypno-Rhetorik®. The practice-oriented guidebook convinces with surprising strategies, proven techniques, easily implementable practical tips and many exercises. He explains, among other things, how to avoid the most common rhetorical mistakes and how to address and influence the feelings of the conversation partners. And he gives tips on media strategies for TV, Skype and social networks.