Sales is craftsmanship, while power selling is an art. Mario Ohoven describes this in his eponymous sales classic "The Magic of Power Selling." Impressively and understandably, the author demonstrates that the success of a top salesperson is based on the implementation of very specific communication strategies and a positive personality. As a playwright, director, and performer in one, the power seller stages their successes on the sales stage every day. Ohoven's practical work conveys the strategies, techniques, and tactics of truly great salespeople so vividly that everyone can benefit from it. It describes the type of power seller and their superior strengths. This is a book that is not only essential for sellers of goods and services but also for anyone who needs to sell themselves in their profession and career, as well as in conversations.