A marketing expert and a client strategy expert engage in an intense dialogue: the result is an informative and entertaining book on the topic of personal branding. Success, recognition, and demand can only be achieved by consistently becoming a brand. The key term is personal branding: those who manage to authentically turn themselves into a brand will remain memorable to their peers and customers! Only then can one be successful - it simply doesn’t work without it. Yet, many are still unaware of this. Schulz and Geffroy explain the significance and mechanisms of personal branding and compellingly demonstrate why success needs a face. A video documentation of the book, allowing readers to experience the authors' discussions firsthand, is available.