Hermann H. Wala has helped numerous companies establish their products in the minds and hearts of customers with his proven success concept of "We Brands." In his new book "Me, Simply Unmistakable," the successful author and branding expert now addresses individuals and shows how to systematically position oneself as a brand. He explains why it is especially important in today's world to present oneself as an authentic brand and to sharpen one's profile: in the workplace, with customers, as a service provider, on social media, and even in private life. After all, on platforms like Facebook, Twitter, and others, only what is convincing and enjoyable gets shared. His eight fundamental tools assist in sharpening one's profile, enabling individuals to present themselves with more confidence and to build a sought-after and strong personal brand.