Less than half a percent of internet users click on traditional online advertising, such as banners. In contrast, successful jokes are forwarded millions of times as email attachments. Advertising tailored to the internet medium achieves fantastic results! The message is as simple as it is clever: "Make the user your friend, provide them with as much entertainment as possible for free, and they will spread your message in return." This book presents the most successful internet advertising campaigns in Europe and reveals the tricks of the specialists. Additionally, for anyone looking to advertise online, 10 good ideas for their own advertising campaigns are presented in detail.