Everyone is capable of optimizing their brain performance - with the right techniques. In "Concentrated Thinking," Friedhelm Schwarz explains how we can enhance our cognitive abilities by consciously utilizing and effectively employing the subconscious. The subconscious operates similarly to Google: when you enter a search term, it provides surprisingly good results, but you need to set it up efficiently first. Friedhelm Schwarz outlines the latest findings in neuroscience on how we can improve our thinking processes and demonstrates various methods to support the neuroplasticity of our brains. For instance, with the newly developed Brainword method, we can change existing patterns in our minds and initiate new thought processes. Ultimately, thinking is no different from sports or playing music - the more you practice, the better you become.