Most people are not aware of their own motives and therefore fall short of their true desires in their careers and daily lives. Many also do not understand the driving forces of those around them. The consequences are communicative misunderstandings and discrepancies, as well as difficulties in inspiring others for the company's goals. The unique Reiss Profile allows for the creation of individual and meaningful motivational profiles based on 16 fundamental values, which can represent an overall personality. Companies like Metro Group AG, REWE AG, and Douglas Holding swear by this method, as does the German national handball team – making it the optimal tool for HR professionals and anyone who wants to learn more about themselves and others.