Modesty is not an adornment; this is more true than ever for the successful in this world. The biggest stars of the present are the heads of government in the Western world, top managers in the automotive industry, banking, IT, and media sectors, as well as the Pope. Those who are secretive and fearful are losing market value, while the proactive are successful both financially and personally. However, many leaders confuse public relations with media relations. While professional interaction with journalists is part of it, success in the public eye consists of various factors: how and what the successful communicate, who assists them, and what techniques they use—all of this is covered in the new PR handbook by Klaus J. Stöhlker, who has inspired many entrepreneurs and PR professionals with his provocative statements and innovative approaches.