An inspiring bestseller by Simon Squibb that encourages readers to pursue their dreams and supports young founders in building their dream companies. From an early age, we are taught that there is only one right path – to do well in school, find a stable job, and avoid failures. We become so focused on following this path that we never pause to ask ourselves: What truly fulfills me? Founder Simon Squibb has made it his mission to help people discover their true passions, pursue them, and establish their dream businesses. He shares his journey from a homeless teenager to a successful entrepreneur and provides young entrepreneurs with valuable insights into the world of business. Squibb addresses the most common pitfalls that block our way – such as clinging to goals that are not true dreams or fears that prevent us from taking action – and reveals how to overcome them. With a practical step-by-step guide, he explains how to build a community of superfans, accurately assess risk levels, and effectively increase customer numbers. A must-read for anyone looking to recognize and achieve their professional and personal goals.