Short text If another applicant gets the job, the salary negotiation fails or the customer does not buy Success at work often depends on how you communicate with each other. In private life, too, it is much easier if you "get along" well with your fellow men. How can you control a conversation? How do you recognize which messages are hidden behind a sentence? How do you respond appropriately to your conversation partner? How do you achieve your goals in conversation? This guidebook provides the right tools to prepare and design conversations, to analyze and interpret the conversational behavior of others, and to adapt conversational strategies according to the situation. A helpful reading pleasure with exciting excursions into theory and science and numerous example dialogues from everyday life. Contents The basics: Why do we have conversations and with what goals? Wel.