"I must make a career!" "I must be popular!" Often, we torment ourselves with absolute demands and feel worthless when we don't meet them. Constant frustration, shame, and anger can be the result. Albert Ellis became famous for analyzing such irrational beliefs, also known as "musturbations." In his last book, he and his wife explain the fundamentals of his Rational Emotive Behavior Therapy (REBT). The irrational demands are made conscious and addressed in therapy. In the emotional rollercoaster, clients learn to evaluate their failures more nuanced and thus discover a new sense of self-worth and quality of life.