Writing clearly? Composing appealing letters? Presenting technical texts in an engaging way? This book shows you how. However, communication can also go awry: Learn from unclear emails, complicated signs, and convoluted phrasing how to do it better. And then it's your turn: Many exciting exercises invite you to refine your own texts using the four clarity principles of "Simplicity," "Structure," "Brevity," and "Engaging Additions." With the support of the authors, you will always keep your readers' interest in mind. The training concept ensures entertainment, even between the lines, while reading and writing. After this reading, your readers' attention is guaranteed!.