The books in the KulturSchock series, awarded the "Special Travel Guide Series" prize by the International Tourism Fair in 2010, outline backgrounds and developments, history and politics, everyday life and religion to explain contemporary ways of thinking and living, serving as a guide in unfamiliar daily life. They aim to help us understand the dynamics of culture shock, anticipate it to some extent, and reduce prejudices. The more we know about each other, the better we will understand one another.

Many people associate Ireland with clichés: the green island, the land of the Celts, the conflict between Protestants and Catholics, step dancing, emigration. This book delves into these clichés without romanticizing them and uncovers the roots of today's Irish society. It portrays everyday life and the transformations within the country.