The demographic change and the "War for Talent" are increasingly leaving their mark on the German labor market. In the coming years, two major difficulties are pre-programmed, presenting companies with unprecedented challenges: alongside the smaller number of incoming generations, the younger generations differ from their predecessors primarily in terms of life attitudes, technology affinity, and, not least, their expectations of their employers. This creates misunderstandings between the generations, the resolution or approach to which can be seen as a future challenge for HR departments. The lack of understanding among HR professionals regarding the needs of young people leads to discrepancies in interactions and is also reflected in recruitment measures.