"Researching the Changing Profession of Public Relations" is a scholarly book that addresses the challenges and developments of public relations (PR) in a rapidly changing, digitalized environment. It offers a comprehensive analysis of the professionalization of PR in various European countries, including Germany, Portugal, and the Czech Republic. The authors, renowned academics in their field, shed light on current practices and the associated dilemmas, concepts, and perspectives. The book is divided into three main sections: it first examines the current developments in PR practice, followed by a discussion on professionalization, and concludes with an analysis of the impact of new media and digital PR tools. This structured approach enables researchers and practitioners to better understand and navigate the complex changes in the PR industry.