Have you ever wondered why cupcakes are experiencing a hype while fondue is considered totally retro? Why we suddenly drink smoothies and eat black rice? It seems that we are constantly discovering new dishes and foods today. But this is not just a phenomenon of our time. David Sax embarks on the trail of culinary trendsetters and reveals how our tastes are "invented." He analyzes current as well as past phenomena and shows why we eat what we eat. An entertaining, often surprising look at our plates.