In times of financial crisis, growing networking, changing values, and a society that is increasingly questioning companies, politics, and institutions, transparency is becoming more important. Especially where corporate social responsibility (CSR) has grown to become an integral part of business, it is clearer than ever that many conventional, learned practices are no longer effective in maintaining credibility, trust, and legitimacy in the public eye. Openness and flexibility in management are required, along with a new quality in communication. Communication reflects attitude. Companies and institutions that have integrated sustainability and responsibility into their values must be aware that these proclaimed values are increasingly being questioned and scrutinized for their credibility. Responsible management demands this awareness.