Retail is facing perhaps the greatest challenges in its history: demographic change is leading to new needs and different shopping behaviors. Consumers are changing their behaviors in dealing with media and ordering methods, and decades-long loyalties are breaking down. Brand manufacturers are becoming active as retailers themselves, vertical chains continue their advance, and completely new business models are emerging. Traditional providers are coming under significant pressure, and established retailers must close if their speed of adaptation is insufficient. This book describes the status quo and the adaptation processes of retail in Germany. Perspectives, innovative strategies, and success patterns are presented. The now available third edition includes ten new business models and company examples.