The only requirement for this book is: a passion for design! It is aimed at anyone who enjoys being creative and prefers to create their own designs rather than simply buying a birthday card at the supermarket or using a Word template for the next announcement. What makes this book special is that it focuses entirely on examples. Postcards, invitations, club newsletters, announcements, business cards, and much more are designed and analyzed in detail. Why was a specific font used? How can you draw attention to a particular element? What do I do if I can only print in black and white? How can my design be unique and memorable? Before-and-after comparisons, detailed illustrations, and schematic representations will help you understand why one design works while another appears dull.