The practical guide for your design project! How do you create compelling flyers, posters, brochures, or advertisements, catalogs, and business stationery? This practical guide assists beginners as well as seasoned professionals in the conception, realization, and production of all types of print media, demonstrating how to skillfully apply theoretical design knowledge in practice. Numerous real-life examples provide inspiration for your own design tasks. This way, you can impress your clients! With checklists, examples, tips, and templates, such as for print approval. The book is software-independent. Content includes: Preliminary considerations for designing a print product, the flyer, briefing, target audience, timeline and budget, objectives, distribution, formats and folding types, proportions, structure, arrangement and weighting, typography, color climate, image composition, layout and final artwork, output, and selection of printing.