The manual offers beginners and advanced users well-founded information on all relevant areas of search engine optimisation. In addition to extensive details on planning and measuring success, the spectrum ranges from keyword research, onpage optimisation and successful methods of link building to rank tracking and monitoring. Clear examples enable you to quickly implement them in practice, e.g. in the area of load time optimisation and responsive web design.

From the contents:

Overview of SEO
Understanding search engines
How Google works
Keyword research
Optimising website structure
Planning and implementation
Increase Google ranking
Goals and KPIs
Weighting and relevance
Central onpage factors
Link building
Duplicate content
Spam avoidance
Writing search engine optimised texts
CMS, weblogs and
online shops
Tracking
Web Analytics and
Controlling
Usability and SEO
Content Marketing

The trade press on the previous edition:

Phototravellers.co.uk: "Book tip!".