For some years now, rhetoric has been experiencing a renaissance in Germany. Rhetoric courses at universities and in professional training are very popular, and young people are getting involved in debating clubs. This introductory volume presents the theory and system of rhetoric, discusses rhetorical genres, argumentation, and style theory, and shows their historical changes.

Sales arguments:

• Standard work of rhetoric in a new edition

From the contents:
1. The rhetorical genres
2. The speech parts
3. Argumentation theory
4. Style theory (figure theory: e.g. anadiplosis, epipher, polyptoton, anaphor, ellipse, zeugma, hyperbaton, hypallage, isocolon, chiasmus, etc.; hyperbola, litotes, emphasis, etc.; metaphor, metonymy, symbol; ...)
5. Performance stages of speech.