In times of crisis and while working from home, effective communication and persuasive rhetoric are essential. This book provides valuable support for all important speaking and conversation situations. It is structured in a modular format. The first part explains the fundamental techniques of rhetoric and communication. The second part demonstrates how these building blocks can be applied in various communication situations such as presentations, negotiation talks, or employee discussions. With practical explanations and numerous examples for illustration. For anyone who wants to present themselves confidently in any situation and be better understood.

Contents: Basic knowledge: arguing, questioning, listening, handling objections; Building blocks: persuasive rhetoric and communication techniques; Blueprints: goal-oriented speaking and conversation structures.